
2010 Beachwood Borough Regular Republican candidates, from left, Gerald W. LaCrosse and Edward A. Zakar.
by Erik Weber
BEACHWOOD – Earlier this year, the Regular Republicans political organization, here, gathered to choose who they would endorse for this year’s council election.
The club’s endorsement for the two council spots up for grab – each three-year terms – was Gerald W. (Jerry) Lacrosse and Edward Anthony Zakar. Democratic councilwomen Bonnie Verga and Katina L. Clark’s current three-year terms will expire at the end of the year, with only Mrs. Verga seeking re-election.

Mr. Zakar and his wife, Pat, received the award of Citizen of the Year for 2008 during the October 2007 ceremony at borough hall. Then-Councilman LaCrosse stands to the left of Mr. Zakar. From the borough website.
Mr. Zakar, who, along with his wife of 31 years, Patricia, was chosen by the borough mayor and council as “Citizen of the Year” for 2008, has been a resident of Beachwood since 1980 and has been involved with Cub Scout Pack 114 since 1992, has been a Jersey Shore Girl Scouts volunteer fundraiser since 1996, is a former coach within the Beachwood-Pine Beach Little League and served as a past borough land use board member, from 1995 until last year, most recently serving as its chairman.
Together, he and Mrs. Zakar have three children, now grown adults: Shawn, 28; Tracy, 25; and Lindsay, 24. The borough couple also have three grandchildren from their daughter, Tracy, and her husband, John Ely: John Robert, Alyssa Anne and Katilyn Patricia.
Mr. Zakar has been employed as a full-time employee with Six Flags Great Adventure/Wild Safari/Hurricane Harbor, Jackson, for 36 years as of this August. He currently holds the position of manager for Safety and Risk Management within the park system.

Mr. Zakar took a moment for a photo during this year's 22nd annual Mother's Day breakfast fundraiser, held by the borough Regular Republican club, at the Beachwood Community Center.
In addition, the candidate stated that he “creates time to be a part of” a number of organizations, including the Toms River Fire Department No. 1, as an active certified level two firefighter and past trustee; the Toms River First Aid Squad as past president, trustee and certified EMT-D holding life member status; the New Jersey State First Aid Council, District 15, as a delegate and past chairman; the Jackson Township Office of Emergency Management council as current president, past fire coordinator and 34 year member; the Ocean County Office of Emergency Management as a present member from appointment by the Ocean County Board of Chosen Freeholders; the New Jersey State Police, serving on “various committees representing Six Flags”; the New Jersey State Safety Council, as current member and on the planning committee for the New Jersey State Safety Exposition; the New Jersey Industrial Safety Committee, as a member since 1989; the New Jersey Amusement Association, serving on its board of directors from 2000 until 2009; the International Amusement Industry Association, serving on “their educational and planning conference committee,” as well as instructing at the annual conference on Occupational Safety and Heath Administration (OSHA) compliance; the Jersey Shore Boy Scout Council as a member of their risk management committee, from 2003 to present; and with the Toms River Fire Company No. 1 Halloween Parade Planning Committee for over ten years.
The Halliard Avenue resident said he was proud to have received his party’s nomination.
“I am in the midst of elevated pride and enthusiasm,” he said. “The party has conveyed the confidence to choose me in filling one of two council seats, [and] I believe I possess the honesty, credibility, integrity and confidence required for the position.”
Mr. LaCrosse, a borough resident for 35 years, served on the planning board for three years, from 1984 through 1987, “at the request and appointment of then Mayor William T. “Bill” Hornidge”, and was first elected as councilman for the borough in 1986, a position he was re-elected to “six consecutive times.”
The Forecastle Avenue resident stated he requested his party’s nomination “so a viable candidate could be elected to act as a counter-balance to the Jones team who presently occupy seats on the council.” Mr. LaCrosse was defeated in the 2007 borough election along with then-mayor Hal Morris that saw Ronald W. Jones, Jr. and his running mate, Katina Clark, elected to office as mayor and councilwoman, respectively.
He and his wife of 46 years, Beverly, have three children: Gerald, Michelle Renee, and Desere` Marta.
Desere was killed by a man fleeing police in November 1988, which Mr. LaCrosse said led to the driving force behind establishment of The Desere` Foundation and The Center for the Study of Alternatives to Pursuits.
The longtime borough couple also have two grandchildren through their daughter, Michelle: Amberliegh Desere` Destiny and Jeremy David Michael.
Mr. LaCrosse has been the owner “and occasional operator” of der Wunder Wiener hot dog stand in the Beachwood Plaza since 1984, and is the founder and director of the Desere` Foundation, in 1991.

Mr. LaCrosse has been the owner "and occasional operator" of der Wunder Wiener, since 1984, located on Route 9 in Bayville at the Beachwood Plaza, the site of which Berkeley Township is currently seeking extensive redevelopment plans.
In addition to his time serving on the planning board and borough council, Mr. LaCrosse has been a member of Beachwood’s Office of Emergency Management since 2008, an honorary member of the Beachwood Volunteer Fire Company since 2007 and co-chairman of the borough “Fireworks on the Toms River” committee since the early 1990s.
He stated that he presently serves as co-chair with Councilwoman Beverly Clayton and Mayor Morris, and wanted to share a preview of this coming year’s event.

Beachwood Beach was packed with area residents and summer visitors during last year's fireworks display, hosted by Beachwood for the past 70 years.
“We have never been rained out – we’ve come close but the magic still seems to be there,” Mr. LaCrosse reported. “As an aside, this year’s program will have a little something ‘extra’ in it to make it unforgettable. After all, this is Beachwood’s 70th year of providing a terrific summer night of ‘oooh’ and ‘ahhhs’ for our residents, and about 90,000 others who watch.”
Switching gears back to the election, the longtime borough resident said he was pleased with the nomination.
“I have always been, and still am, in awe of the confidence and trust placed in me by those who would choose me to be one of their standard bearers,” he stated. “My pledge to them has always been that I would do my utmost to provide them with the quality representation they deserve.”
Mr. Zakar expressed enthusiasm behind his nomination alongside the former councilman.
“I am excited to have Jerry as a running mate,” he said. “Jerry LaCrosse is an honorable, proven leader in this community who delivers honest, effective results.”
“His preceding years of experience as a councilman is a true characteristic of his allegiance,” the past borough citizen of the year added.
Mr. LaCrosse echoed Mr. Zakar’s statements.
“I am honored to share the ticket with Ed Zakar, a man with an extraordinary resume when it comes to volunteerism in our community,” he said. “It’s not every day one gets to run with someone who has been named Beachwood’s Citizen of the Year, and I can honestly say that Ed Zakar more than deserved that recognition.”
Both candidates shared some of their top priorities, if elected.
Mr. Zakar stated that if he were elected, he would “seize each opportunity to restore the borough residents with the quality of life they deserve, and one that demands accountability and truthful results to the community, just as it was a couple of years ago.”
“I would like to restore consistency, knowledge and strength specifically crucial to all boards and commissions,” he added.
“First, I hope to get Beachwood’s good name back as one of the premier places in Ocean County in which to work, live and raise a family,” stated Mr. LaCrosse. “I also will be working with the other members of council to oversee the budget and keep the spending at a level that will sustain the services and programs offered our residents without undo increases in taxation.”
Mr. Zakar further stated that volunteer organizations within the borough would be looked at for aid and improvements, if elected.
I am hopeful that with my vision and passion for this borough, it would afford me an opportunity to promote consistency and stability to our volunteer organizations,” he said. “As you can appreciate, my entire life has been devoted to volunteerism. Volunteers are unequivocally the cornerstone of every town’s functionality.”
“I am dedicated to all volunteers, with profound respect and gratitude to our volunteer emergency services departments – fire, EMS, and OEM,” the candidate said. “We cannot afford any further losses to critical boards that function in the best interest for the residents.”
Mr. LaCrosse also felt that the borough’s volunteer organizations needed better protection and aid, but was more pointed in criticizing Mayor Jones in his remarks.
“I would also work to undo the damage done to our volunteer organizations’ reputations and standing in Beachwood and Ocean County by the patently untrue accusations made against them by Ron Jones in his effort to dictate how the volunteer organizations will be run,” he stated. “I would like to see some stability brought back to our boards and commissions by giving appointments to those with better qualifications, rather than those who helped the Jones team get elected in the first place.”
The candidate cited the recent high turnover rate for borough volunteers to Mayor Jones’ track record.
“There have been more than twenty five resignations and/or expulsions from boards and commissions since the Jones team has been in office,” he continued. “This mass exodus from our volunteer service area must be stopped, for it is the volunteers who are the backbone of our community, and without them, the entire borough will be the losers.
Besides concentrating on the volunteer organizations of the borough, both candidates expressed interest in improving the infrastructure of the borough.
“I would hope to again have an opportunity to work on the upgrading of our municipal water system by continuing the projects I started more than ten years ago in an effort to make Beachwood’s water delivery system one of the best in the state,” said Mr. LaCrosse. “These would include upgrades to the infrastructure, telemetry, water testing regimes and, of course, the reduction of incidences of discolored water due to excessive iron particles that sometimes get past our filtration systems.”
“Moving forward, I would also like to assist in the extended, long-term business planning for the borough, both in the financial and infrastructure areas, as well as ‘green’ initiatives,” stated Mr. Zakar.
When asked for a possible early theme for their borough Republican Party ticket, both men restated a commitment to the borough.
“In short, Beachwood belongs to the people and it will again,” said Mr. LaCrosse. “It’s time to restore Beachwood’s integrity and good name.”
“Ed Zakar and I are ready, willing and able to help in that process,” he added.
“Jerry and I are ready for this journey. We have committed to unified goals,” Mr. Zakar replied. “Our objective plan will bestow the maximum degree of allegiance to the residents of Beachwood.”
Both candidates summed up their candidacy and interest in gaining the two open council seats during this year’s borough election.
“In all my years as a member of the Beachwood governing body, I have never made a promise to get someone’s votes,” stated Mr. LaCrosse. “Promises are tools used by the unqualified to give credence to their candidacies.”
He referred to Mayor Jones’ election ticket of three years ago as an example of such promises.
“Just look at the promises made by the Jones team back in 2007 – fourteen promises made, none kept,” the former councilman said. “If ever I was forced to make a campaign promise, it would only be that I would work in the best interests of Beachwood’s residents and taxpayers to give them a government they could trust and to do what’s right for their community.”
Mr. Zakar cited his expertise and experience for giving him the ability to serve the represent the borough.
“I am confident that I possess the professional aptitude, organizational skills, and hold a diversified way of thinking that’s necessary to represent the residents of Beachwood,” he stated. “I will represent the borough with the utmost level of honesty, credibility, and integrity.”
The Riverside Signal is currently in the process of submitting a series of questions to all 2010 election candidates in all five boroughs (sadly, we did not get the Island Heights election candidates prior to that election last week, but we will be doing a post-election version of this with the winners). This is the first of our 2010 election coverage, with much more to follow.